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Choice or no choice? The need for better branded public sector condoms in South Africa
Submitted: 12 January 2015 | Published: 02 July 2015
About the author(s)
John Ashmore, Doctors Without Borders/Médecins Sans Frontières, Cape Town, South AfricaRuth Henwood, Doctors Without Borders/Médecins Sans Frontières, Khayelitsha, South Africa
Abstract
Condoms are one of the cornerstones to any response to the HIV epidemic. However, targetedmarketing strategies that make condoms more attractive to people at high risk of infection areoften overlooked. The South African National Department of Health has recently purchasedmore attractive condoms to distribute in higher-education settings free of charge, targeting atriskyouth including young women. The authors applaud this move but note the importance ofexpanding better branded condoms to young people elsewhere – for example, via youth clinicsand in high schools. Exploratory, routine data from Médecins Sans Frontières in Khayelitshaare presented, showing the popularity of alternatives to the government’s ‘Choice’ brand.
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Crossref Citations
1. “I’d Rather Use a Refuse Bag:” A Qualitative Exploration of a South African Community’s Perceptions of Government-Provided Condoms and Participant-Preferred Solutions
Cho-Hee Shrader, Kenisha Peters Jefferson, Mariano Kanamori, Roger Rochat, Aaron Siegler
Archives of Sexual Behavior vol: 50 issue: 2 first page: 615 year: 2021
doi: 10.1007/s10508-020-01701-2